Apple has long been touted as the “most secure” tech platform, and this, along with its unified ecosystem and sleek product designs, is what created Apple’s fanbase. However, even the Cult of Mac agrees Apple changed a lot since the death of co-founder Steve Jobs, and many analysts (myself included) believe it’s losing its edge.

Before people start lining up in droves to call me a blasphemer, give me a chance to explain myself.

How Apple Fell Too Far from the Tree

Jobs’ death certainly didn’t stop Apple from growing – it became the first company in history to cross the $1 trillion market capitalization value in 2018, a feat many speculated would be accomplished by Amazon or Alibaba. Things aren’t all glitter and gold, though, and Apple is losing its edge in three major ways.

1. Apple Is Losing the Innovation War

Apple’s market capitalization doesn’t give it a technological edge against the competition. In fact, it’s losing the tech arms race on every front it’s competing on:

  • MobileSamsung’s Galaxy DeX mode lets users dock a Galaxy/Note smartphone or Galaxy Tab to an external monitor, universal dock, or PC/Mac to unlock the power of a desktop workstation. Microsoft’s Surface Pro has a similar docking solution, as does the iPad Pro (sorta), but it’s the worst of the desktop experiences since it uses a mobile-only operating system(OS). Don’t get me started on the lack of Apple virtual reality (VR).
  • Smart Home – While smart home tech is growing, Google and Amazon are reaping most of the benefits, especially with third-party vendor support. Apple’s HomeKit and Siri don’t even have a smart display on the market yet.
  • Streaming – Once an innovator with iTunes, Apple is just barely releasing TV+ in November 2019 to compete with Netflix, Disney+, and other streaming services. It’s unclear whether this $6 billion gambit will pay off.

We’ll discuss Apple’s desktop failures more in point three, as it was the start of Apple’s market dominance.

2. Apple Isn’t as Secure as Advertised

The reason Apple is considered more secure is that it has less market share. It owns 22.5% of the mobile market, 14.4% of the desktop market, and 6% of the smart speaker market. Apple doesn’t have a magic formula that keeps it secure – it’s just not worth hacking, and that doesn’t mean it doesn’t happen.

Aside from the U.S. government’s open crusade to keep iPhones hacked, security vulnerabilities are found regularly for MacOS, the Apple Watch, Apple TV, and Homepod. Apple products are safer than Android or PC in the same way vaping is safer than smoking. Safer isn’t safe.

3.  Apple Products Can Be Slower

Although Apple never claimed to have the fastest technology, its streamlined Mac OS and iOS platforms did run faster than Windows on PCs for a time. The fact is that solid-state drives and cloud-computing pushed Apple to lower down the heap. Windows 10 merges mobile and desktop and is an overall better OS than Mac OS.

On top of that, if you buy a Windows PC that’s price-comparable to a MacBook Pro or iMac, you will get a faster CPU and GPU, more memory, and a bigger hard drive. That’s not even including all the extra third-party apps and features and Cortana’s speed over Siri (or even Alexa) online.

Apples and Oranges

Comparing Apple to other tech companies is ultimately fruitless because you’re either on board with the ecosystem or you’re not. I’ve admittedly dabbled with the occasional iPhone and MacBook, but I’m a PC user.